Why Trump Is Winning

In this crazy, unpredictable, perplexing election year, we’re seeing candidates who are redefining what it means to be a politician. Or not.

Consider the candidacy of Donald Trump, who is frustrating the living daylights out of the Republican establishment. You could say Bernie Sanders is having the same effect on the Democratic party, but he is a long shot, while Trump seems to have a chance of being his party’s presidential candidate.

Whether you are horrified or intrigued by that prospect, my purpose here is to neither endorse nor denigrate Trump, but to offer one very simple explanation for why one of the most polarizing figures in modern political history is winning. In fact, it has to do with why.

Trump is very clear about why he is running, and I’ll bet you know “why.” That’s right. He’s running to make America great again.

I’ve been doing a little experiment with the slogans (or tag lines) of the seven remaining presidential candidates (two Democratic, five Republican). I went to the websites of each candidate and noted the slogan of each one. Here they are:
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